Palestrantes, Plateias e Eventos: tá dominado?
Quando alguém me pergunta o que eu gostaria de ser se não fosse palestrante, eu brinco e digo que gostaria de ser um palestrante homem. Por que? O que sexo mudaria?
Em termos dos temas que trato, Futuro, Inovação e Gerações, nada. O tempo da palestra também não seria afetado, em geral entre 1 a 1 e ½ hora. Nem a roupa, já que adotei o terno masculino, desde a minha primeira palestra. Mas o tempo entre tomar banho e subir ao palco seria diminuído em pelo menos 2 horas. Vocês sabem, mulheres tem todo um relacionamento com cabelo e maquiagem.
Existe uma real diferença entre um profissional que sobe ao palco e fala sobre um tópico que domina, e outro que tem a profissão de palestrante? Vem comigo!
O Evento, a Plateia, o Palestrante
Palestrante Futurista Beia Carvalho
Eventos e conferências reúnem profissionais que partilham dos mesmos interesses, para discutir as novidades e se inspirar com os progressos da indústria. Também para trocar ideias entre si, tanto no caso de um evento interno – onde funcionários das mais diversas áreas podem se encontrar em um ambiente mais relaxado, um momento de aprendizado – como em eventos abertos onde a discussão de ideias e o network é muito mais abrangente.
O palestrante é o ímã do evento, a cola que gruda, prende e conecta a todos da plateia.
O palestrante profissional é o condutor ideal para transmitir essa mensagem. Ele é o ímã do evento, a cola que gruda, prende e conecta a todos da plateia. Ele traz para a sua audiência a oportunidade de ouvir e refletir sobre diferentes matérias, de aprender e ser instigado a elevar seu próprio trabalho a um nível superior. Ele inspira, traz reflexão, catapulta pessoas para o futuro.
O que Palestrantes aportam?
Vamos ver o que pensa Nick Morgan, teórico da comunicação e um dos top keynote speakers, nos EUA.
“O papel do palestrante é mudar as mentes de um grupo de pessoas, é persuadi-los a ver algo que eles não tinham visto, que não conheciam ou que ainda não acreditavam”,
Como falo de inovação e futuro me identifico muito com essa frase do Nick. Reencontro pessoas, depois de anos nessa vida cigana pelo Brasil, que me dizem que fui a primeira pessoa de quem ouviram falar (2009) em Geração Y, Nova Era, Airbnb, Mudanças Exponenciais, e a partir de 2015, em Blockchain e Criptomoedas.
“Se sua empresa precisa entender a necessidade real de mudanças, ouvir de alguém de fora é essencial. O palestrante profissional é o condutor ideal para transmitir essa mensagem. Podemos nos informar em livros ou na Internet, mas somos criaturas sociais. Somos inspirados, compreendemos o senso e a relevância social quando vindos de outros humanos.” – Katrina Smith.
É um ponto interessante este da Katrina. Afinal, palestrar presencialmente é um formato antigo de comunicação. E, sim, extremamente poderoso. A despeito dos testes com as ferramentas digitais, as palestras presenciais são um campo crescente de influência para mover públicos, em todos os mercados, no Brasil e no exterior.
Palestra Inovar ou Morrer, no Social Media Week São Paulo.
Convidar palestrantes profissionais é muito mais do que trazer uma palestra para o seu evento. Eles aportam uma aura de credibilidade para o grande dia.
A empresa que contrata um palestrante deve se “apropriar” e se beneficiar do networking e do marketing do próprio conferencista, antes, durante e depois do evento. Sim, porque os Palestrantes tem recursos intangíveis e o poder tangível de ampliar a atratividade de seu evento.
Palestrantes podem influenciar a plateia e a trajetória da sua empresa?
A experiência de vida e profissional dos palestrantes também ajudam a elevar o nível da conversa interna, a tocar em assuntos tabu, a descortinar novos temas e novas referências. Eles facilitam a movimentação de profissionais entre grupos distintos, ao trazer exemplos de outras indústrias, regiões ou países. Eles povoam o imaginário da plateia com um novo set de imagens, sinapses e degustações de novas temáticas.
A máxima de que seu evento é tão bom quanto a qualidade de seus palestrantes está valendo. Escolha os melhores, aqueles que você pode ter certeza, a priori, que vão trazer seu brilho próprio para seu evento brilhar.
E hoje isso é muito mais fácil. As redes sociais dão uma boa ideia do tipo de engajamento que determinado palestrante tem em diversos círculos.
É fácil identificar o palestrante que se engaja com a plateia.
Use a voz dos Palestrantes muito antes da Palestra. Assista aos vídeos que produzo para meus clientes
Produzi esse vídeo pra SAP do Brasil, para divulgar o Podcast sobre a Reinvenção do Ambiente de Trabalho.
Vídeo que produzi sobre a Palestra Inovar ou Morrer para o time do SESC, no Pantanal.
Vídeo que produzi sobre a Palestra Inovar ou Morrer para a Universidade do Piauí, UNINOVAFAPI
Muitas empresas perdem a oportunidade de atrair esse brilho, nas semanas que antecedem o evento. Um bom palestrante dará crédito a sua marca criando aquele desejo no público-alvo de “esse não dá pra perder”.
Hoje em dia, dar espaço para os palestrantes em seu site é muito simples. Muitas empresas me pedem vídeos, que eu faço de muito bom grado – como esses acima – para subir em seus sites, fanpages, ou viralizar pelo WhatsApp. E a interatividade com o evento começa muito antes dele realmente acontecer.
No meu caso, além das redes, tenho um Canal no Youtube, há 10 anos, com mais de 200 vídeos entre palestras completas e mini vídeos, que podem ser degustados rapidamente, e traduzem o clima que estabeleço com minhas plateias. Sim, o palestrante se apropria do seu público: a minha plateia.
Dê uma olhada em outro exemplo de como o meu marketing contribui para o seu marketing: as plaquinhas.
Até hoje, fico espantada como os posts com essas plaquinhas são adorados pelo meu público. Nesses anos todos como palestrante foram centenas delas e ninguém parece se cansar delas. Pelo contrário, elas criaram um elo de afeto entre mim, as marcas e o público.
Próxima Palestra vamos falar de Disrupção e outras formas de inovar!
A palavra final do especialista
Fala a presidente da Keynote Speakers, Katrina Smith:
“Um material convincente e atraente, proferido por um profissional convincente, é muito mais memorável e proveitoso que o mesmo material apresentado de forma árida, automática e repetitiva, por um orador qualquer, prosaico ou desengajante.”
Substituir o palestrante profissional pelo mais capacitado e preparado funcionário de sua empresa, o tal “palestrante interno” pode resolver a questão de cachê, mas não traz para o seu evento nenhum dos atributos e benefícios reais que o palestrante profissional aporta.
O palestrante interno exerce uma enorme importância para reiterar a cultura e motivar metas. Mas … “é meu colega de trabalho”; é meu chefe, meu dia a dia, não quebra a rotina, não oxigena. Motiva, mas não inspira.
Não estou sendo Poliana. O palestrante não é mágico. Não será em 60 minutes que ele vai consertar um problema que os executivos da empresa não conseguem resolver há anos.
“Mas ele detém técnicas poderosas para dar a luz a novas ideias com explicações práticas e exemplos memoráveis. E, acima de tudo, para inspirar a plateia a compreender o porquê aqueles tópicos são tão importantes.” – Katrina Smith.
É da natureza do palestrante motivar a plateia para que ela possa compreender o porquê da necessidade de mudanças – e inspirar ideias para transformações pessoais, sociais e profissionais.
Notas
Se você se interessa pelo assunto, leia também esse artigo Futurista Inspira ou Motiva?
Baseado no texto The Importance of Speakers at your Conference
How A Keynote Speaker Can (And Can’t) Transform Your Event por Micah Solomon, keynote speaker, autor de bestseller e especialista em atendimento ao consumidor.
Dr Nick Morgan, teórico da comunicação.
Katrina Smith, presidente da Keynote Speakers, Inc.
At this time it seems like Movable Type is the top blogging platform available right now. (from what I’ve read) Is that what you are using on your blog?
Hey I know this is off topic but I was wondering if you knew of any widgets I could add to my blog that automatically tweet my newest twitter updates. I’ve been looking for a plug-in like this for quite some time and was hoping maybe you would have some experience with something like this. Please let me know if you run into anything. I truly enjoy reading your blog and I look forward to your new updates.
Can I simply just say what a comfort to find somebody who really understands what they’re discussing on the web. You certainly know how to bring an issue to light and make it important. More people have to look at this and understand this side of the story. It’s surprising you are not more popular since you certainly possess the gift.
Greate pieces. Keep posting such kind of information on your page. Im really impressed by it.
Excellent pieces. Keep writing such kind of info on your site. Im really impressed by your site.
Good respond in return of this difficulty with firm arguments and describing everything about that.
Aw, this was an exceptionally good post. Finding the time and actual effort to make a great article… but what can I say… I procrastinate a lot and never manage to get anything done.
Hey I know this is off topic but I was wondering if you knew of any widgets I could add to my blog that automatically tweet my newest twitter updates. I’ve been looking for a plug-in like this for quite some time and was hoping maybe you would have some experience with something like this. Please let me know if you run into anything. I truly enjoy reading your blog and I look forward to your new updates.
At this time it looks like BlogEngine is the top blogging platform out there right now. (from what I’ve read) Is that what you are using on your blog?
Excellent article. Keep writing such kind of information on your page. Im really impressed by your site.
Hey I know this is off topic but I was wondering if you knew of any widgets I could add to my blog that automatically tweet my newest twitter updates. I’ve been looking for a plug-in like this for quite some time and was hoping maybe you would have some experience with something like this. Please let me know if you run into anything. I truly enjoy reading your blog and I look forward to your new updates.
Hey I know this is off topic but I was wondering if you knew of any widgets I could add to my blog that automatically tweet my newest twitter updates. I’ve been looking for a plug-in like this for quite some time and was hoping maybe you would have some experience with something like this. Please let me know if you run into anything. I truly enjoy reading your blog and I look forward to your new updates.
At this time it looks like Expression Engine is the top blogging platform available right now. (from what I’ve read) Is that what you are using on your blog?
Hello there, You have performed an incredible job. I will certainly digg it and for my part suggest to my friends. I am confident they will be benefited from this site.
Wow that was strange. I just wrote an really long comment but after I clicked submit my comment didn’t show up. Grrrr… well I’m not writing all that over again. Regardless, just wanted to say great blog!
At this time it appears like BlogEngine is the top blogging platform out there right now. (from what I’ve read) Is that what you’re using on your blog?
Hi there, You have done an incredible job. I’ll certainly digg it and in my view recommend to my friends. I am confident they’ll be benefited from this website.
Can I simply say what a relief to find someone who actually knows what they’re discussing over the internet. You actually realize how to bring an issue to light and make it important. More and more people really need to look at this and understand this side of your story. I was surprised you are not more popular because you most certainly have the gift.
Can I just say what a comfort to uncover someone that truly knows what they’re discussing on the web. You actually understand how to bring a problem to light and make it important. More and more people ought to read this and understand this side of the story. I was surprised that you’re not more popular given that you surely have the gift.
Hey I know this is off topic but I was wondering if you knew of any widgets I could add to my blog that automatically tweet my newest twitter updates. I’ve been looking for a plug-in like this for quite some time and was hoping maybe you would have some experience with something like this. Please let me know if you run into anything. I truly enjoy reading your blog and I look forward to your new updates.
Greate post. Keep posting such kind of information on your page. Im really impressed by your blog.
At this time it seems like Movable Type is the preferred blogging platform out there right now. (from what I’ve read) Is that what you are using on your blog?
Hey I know this is off topic but I was wondering if you knew of any widgets I could add to my blog that automatically tweet my newest twitter updates. I’ve been looking for a plug-in like this for quite some time and was hoping maybe you would have some experience with something like this. Please let me know if you run into anything. I truly enjoy reading your blog and I look forward to your new updates.
Aw, this was a really nice post. Taking the time and actual effort to create a great article… but what can I say… I procrastinate a whole lot and never seem to get nearly anything done.
Greate pieces. Keep posting such kind of info on your blog. Im really impressed by your blog.
Greate post. Keep posting such kind of information on your blog. Im really impressed by your site.
At this time it looks like Drupal is the preferred blogging platform out there right now. (from what I’ve read) Is that what you are using on your blog?
Aw, this was an extremely nice post. Taking a few minutes and actual effort to make a great article… but what can I say… I put things off a whole lot and never manage to get nearly anything done.
Greate pieces. Keep writing such kind of information on your page. Im really impressed by your site.
Hey I know this is off topic but I was wondering if you knew of any widgets I could add to my blog that automatically tweet my newest twitter updates. I’ve been looking for a plug-in like this for quite some time and was hoping maybe you would have some experience with something like this. Please let me know if you run into anything. I truly enjoy reading your blog and I look forward to your new updates.
Can I simply just say what a relief to uncover somebody that genuinely understands what they are discussing on the internet. You actually understand how to bring a problem to light and make it important. More people should check this out and understand this side of the story. I can’t believe you aren’t more popular because you surely have the gift.
Excellent article. Keep posting such kind of information on your blog. Im really impressed by your blog.
Greate pieces. Keep writing such kind of info on your blog. Im really impressed by your site.
Currently it looks like Expression Engine is the best blogging platform available right now. (from what I’ve read) Is that what you’re using on your blog?
Wow that was unusual. I just wrote an very long comment but after I clicked submit my comment didn’t appear. Grrrr… well I’m not writing all that over again. Anyhow, just wanted to say fantastic blog!
Hey I know this is off topic but I was wondering if you knew of any widgets I could add to my blog that automatically tweet my newest twitter updates. I’ve been looking for a plug-in like this for quite some time and was hoping maybe you would have some experience with something like this. Please let me know if you run into anything. I truly enjoy reading your blog and I look forward to your new updates.
Hey I know this is off topic but I was wondering if you knew of any widgets I could add to my blog that automatically tweet my newest twitter updates. I’ve been looking for a plug-in like this for quite some time and was hoping maybe you would have some experience with something like this. Please let me know if you run into anything. I truly enjoy reading your blog and I look forward to your new updates.
Excellent pieces. Keep writing such kind of information on your blog. Im really impressed by your site.
Right now it seems like Drupal is the preferred blogging platform out there right now. (from what I’ve read) Is that what you are using on your blog?
Right now it looks like WordPress is the top blogging platform out there right now. (from what I’ve read) Is that what you are using on your blog?
At this time it seems like Drupal is the preferred blogging platform out there right now. (from what I’ve read) Is that what you are using on your blog?
Wow that was strange. I just wrote an incredibly long comment but after I clicked submit my comment didn’t show up. Grrrr… well I’m not writing all that over again. Anyways, just wanted to say great blog!
Greate post. Keep posting such kind of information on your blog. Im really impressed by your blog.
Hey I know this is off topic but I was wondering if you knew of any widgets I could add to my blog that automatically tweet my newest twitter updates. I’ve been looking for a plug-in like this for quite some time and was hoping maybe you would have some experience with something like this. Please let me know if you run into anything. I truly enjoy reading your blog and I look forward to your new updates.
Aw, this was a really nice post. Taking a few minutes and actual effort to generate a top notch article… but what can I say… I procrastinate a lot and never manage to get nearly anything done.
Aw, this was an exceptionally good post. Spending some time and actual effort to produce a very good article… but what can I say… I put things off a whole lot and never manage to get anything done.
Hello there, You have performed an excellent job. I’ll certainly digg it and individually suggest to my friends. I am sure they will be benefited from this web site.
At this time it seems like Movable Type is the best blogging platform available right now. (from what I’ve read) Is that what you are using on your blog?
Hey there, You’ve done an incredible job. I will definitely digg it and in my view suggest to my friends. I am sure they’ll be benefited from this website.
Wow that was unusual. I just wrote an incredibly long comment but after I clicked submit my comment didn’t appear. Grrrr… well I’m not writing all that over again. Regardless, just wanted to say superb blog!
May I simply say what a relief to find somebody who genuinely understands what they’re talking about on the web. You actually know how to bring a problem to light and make it important. More and more people should read this and understand this side of the story. I was surprised that you aren’t more popular since you most certainly possess the gift.
Hello there, You have performed an excellent job. I will definitely digg it and individually recommend to my friends. I’m sure they’ll be benefited from this website.
Can I simply say what a comfort to discover someone who genuinely knows what they’re talking about over the internet. You definitely know how to bring a problem to light and make it important. A lot more people must look at this and understand this side of your story. I was surprised you’re not more popular since you certainly possess the gift.
Thank you, I have just been looking for info about this topic for ages and yours is the greatest I’ve discovered so far. However, what concerning the conclusion? Are you certain in regards to the supply?
At this time it sounds like Expression Engine is the preferred blogging platform available right now. (from what I’ve read) Is that what you’re using on your blog?
Thanks for sharing. I read many of your blog posts, cool, your blog is very good.
Can you be more specific about the content of your article? After reading it, I still have some doubts. Hope you can help me.
Your article helped me a lot, is there any more related content? Thanks!
Can you be more specific about the content of your article? After reading it, I still have some doubts. Hope you can help me.
Your article helped me a lot, is there any more related content? Thanks!
Your point of view caught my eye and was very interesting. Thanks. I have a question for you.
Can you be more specific about the content of your article? After reading it, I still have some doubts. Hope you can help me.
531214 187713Dead written topic matter, Truly enjoyed reading via . 319358
405026 469767My plate is real full and your tryna give me a lot more food, boy what the fuck is wrong wit you?!|guruisthebomb| 706558
295748 556869superb post. Neer knew this, appreciate it for letting me know. 884628
684609 358725An very intriguing read, I may possibly possibly not agree completely, but you do make some really valid points. 470521
161466 507262Properly, that is excellent, but consider further options weve got here? Could you mind submitting an additional article relating to them also? Many thanks! 966562
582034 906168I truly appreciated this gorgeous weblog. Make confident you keep up the very good work. Best Regards . 533377
133414 80182Oh my goodness! a wonderful post dude. Many thanks Nevertheless We are experiencing problem with ur rss . Dont know why Can not sign up to it. Could there be anybody locating identical rss difficulty? Anyone who knows kindly respond. Thnkx 95599
218763 231649just couldnt leave your web internet site before suggesting that I genuinely loved the standard details a person supply for your visitors? Is gonna be once again ceaselessly to check up on new posts 974228
615802 74640Yeah bookmaking this wasnt a risky decision outstanding post! . 362173
507690 380468You genuinely ought to experience a tournament for starters of the finest blogs online. Let me recommend this excellent internet site! 510319
444820 783845Thanks for this wonderful post! It has long been very valuable. I wish that you will carry on posting your wisdom with us. 576456
956259 853799Oh my goodness! an outstanding write-up dude. Thanks a lot Even so Im experiencing dilemma with ur rss . Do not know why Struggle to register for it. Can there be any person discovering identical rss issue? Anyone who knows kindly respond. Thnkx 887893
262428 619620I discovered your blog post web web site on the search engines and appearance several of your early posts. Always maintain the top notch operate. I additional the Feed to my MSN News Reader. Seeking forward to reading considerably much more on your part down the line! 34658
970303 954869This can indicate that a watch has spent some or all of its life in the tropics and was not serviced as regularly as it need to have been. 297522
958826 342971Yay google is my world beater assisted me to locate this great internet site ! . 486408
Thanks for sharing. I read many of your blog posts, cool, your blog is very good.
552661 960898I dugg some of you post as I thought they were handy quite useful 82372
654988 395330Wonderful website. A lot of helpful info here. 812039
476768 653245Thank you for your style connected with motive though this data is certain location a new damper within the sale with tinfoil hats. 45480
775417 736688Sweet internet site , super pattern , rattling clean and use friendly . 37144
627541 221618Come across back yard garden unusual periods of ones Are usually Weight reduction and every 1 one may be critical. One way state could possibly be substantial squandering via the diet. lose weight 678675
222708 658645I do not have a bank account how can I place the order? 530935
735493 500820Wohh exactly what I was searching for, regards for posting . 803769
428747 161420Most suitable boyfriend speeches, or else toasts. are almost always transported eventually through the entire wedding party and are still required to be really intriguing, amusing and even enlightening together. greatest mans speech 934981
515592 105562There is clearly a great deal to know about this. I feel you created various very good points in attributes also. 976157
751175 236563I gotta favorite this internet internet site it seems handy . 357696
598082 417252Most beneficial gentleman speeches and toasts are made to enliven supply accolade up towards the wedding couple. Newbie audio system the attention of loud crowds should always take into consideration typically the fantastic norm off presentation, which is their private. best man speaches 434435
907816 309099Thank you for sharing with us, I conceive this internet site actually stands out : D. 331197
45733 740815hi!,I like your writing so considerably! share we keep up a correspondence extra approximately your post on AOL? I need a specialist on this space to solve my issue. May possibly be that is you! Searching ahead to peer you. 136858
468768 811483Hey there! Excellent post! Please do tell us when we shall see a follow up! 654501
107994 530080Hello, Neat post. There is actually a issue along with your website in internet explorer, could test thisK IE nonetheless will be the marketplace leader and a large portion of men and women will leave out your outstanding writing due to this dilemma. 730833
Your point of view caught my eye and was very interesting. Thanks. I have a question for you.
910706 827485Oh my goodness! a fantastic post dude. Thanks Nevertheless My business is experiencing concern with ur rss . Dont know why Not able to sign up for it. Possibly there is any person obtaining identical rss difficulty? Anyone who knows kindly respond. Thnkx 148561
730546 376907Normally I do not learn post on blogs, nonetheless I would like to say that this write-up quite pressured me to have a look at and do so! Your writing style has been surprised me. Thank you, quite great post. 748582
319512 572925Can I just say what a relief to search out somebody who genuinely is aware of what theyre speaking about on the internet. You undoubtedly know how to deliver a difficulty to light and make it crucial. Extra folks need to have to learn this and perceive this facet with the story. I cant consider youre no a lot more common because you positively have the gift. 717312
Can you be more specific about the content of your article? After reading it, I still have some doubts. Hope you can help me.
409263 403930I think you did an awesome job explaining it. Confident beats having to research it on my own. Thanks 931910
464051 18911Ought to tow line this caravan together with van trailer home your entire family fast get exposed towards the issues along with reversing create tight placement. awnings 502616
165431 190637 Nice post. I learn something a lot more challenging on different blogs everyday. It will always be stimulating to read content material from other writers and practice a little something from their store. Id prefer to use some with the content on my blog whether you dont mind. Natually Ill give you a link on your internet blog. Thanks for sharing. 352051
767855 512685Hi there, just became aware of your weblog by means of Google, and identified that its truly informative. Ill be grateful if you continue this in future. Lots of men and women will benefit from your writing. Cheers! 37560
55350 92597This web site is usually a walk-through its the data you wished concerning this and didnt know who ought to. Glimpse here, and you will certainly discover it. 613442
834547 799338Thanks for providing such a fantastic write-up, it was exceptional and very informative. It is my 1st time that I go to here. I discovered plenty of informative stuff within your post. Maintain it up. Thank you. 257113
I don’t think the title of your article matches the content lol. Just kidding, mainly because I had some doubts after reading the article.
Your point of view caught my eye and was very interesting. Thanks. I have a question for you.
Can you be more specific about the content of your article? After reading it, I still have some doubts. Hope you can help me.